Web Optimization Specialist

As a Web Optimization Specialist, you will be responsible for enhancing the effectiveness of our websites (progresslearning.com and horizoneducation.com), ensuring optimal performance, user experience, and conversion rates. You will utilize various analytics tools to analyze website traffic, oversee SEO strategies, and implement site improvements based on data-driven insights.

Key Responsibilities:

• Website Analysis and Optimization:
  • Conduct thorough website audits to identify areas for improvement.
  • Implement A/B testing and other testing methods to optimize website performance.
  • Analyze website metrics and user feedback to understand user behavior and preferences.
• SEO Management:
  • Develop and execute SEO strategies to improve organic search rankings.
  • Perform keyword research and optimize website content for search engines.
  • Monitor and report on search rankings and SEO performance.
• Content Strategy:
  • Collaborate with content creators to ensure content is optimized for both users and search engines.
  • Suggest improvements for content layout, quality, and structure to enhance user engagement and retention.
• User Experience (UX) Enhancement:
  • Identify UX issues and develop solutions to improve site navigation, load time, and overall user journey.
  • Work with web designers and developers to implement changes that enhance the user experience.
• Conversion Rate Optimization (CRO):
  • Develop strategies to increase website conversion rates.
  • Implement and optimize landing pages and call-to-action features.
• Collaboration and Reporting:
  • Collaborate with marketing, IT, and design teams to implement optimization strategies.
  • Prepare and present regular reports on website performance and optimization efforts.
    

Key Qualifications

• Proven experience in web optimization, SEO, and digital marketing.
• Strong understanding of web analytics tools (e.g., Google Analytics, SEMrush).
• Experience using Hubspot, preferred
• Experience with A/B testing and other website testing methodologies.
• Knowledge of HTML, CSS, and JavaScript is a plus.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration abilities.

Compensation & Benefits

• Three-tiered Medical plan options, effective on the first of the month following the date of hire
• 100% Company-paid Short-term Disability, Long-term Disability, and Life & AD&D coverage, effective on the first of the month following the date of hire
• Voluntary Dental & Vision
• 401(k) enrollment effective on the first of the month following the date of hire. 3% employer match after 6 months of employment.
• 20 days of personal time off per year + 11 company-paid holidays per year
• 8 weeks of Paid Maternity Leave, 3 Weeks of Paid Parental Leave Bereavement Leave, Jury Duty Leave, and Military Leave
• All equipment provided
• $1,000 employer referral program
• Company Events [in either Dallas or Atlanta 2x per year]
• Bucketlist Points/Employee Engagement Platform
• Flexible Work Arrangements
• Individual Development Plan: Progress Learning invests $1,000 per employee per calendar year for professional development-related activities.