Marketing Ops Manager

Position Description:

Progress Learning is seeking a Marketing Ops Manager with solid marketing analytics skills. In this role, you will drive the Marketing lead and contact management lifecycle, including the data process from lead creation to Sales team handoff. You will oversee the strategic development and day-to-day execution of marketing automation activities as well as the development and circulation of dashboard reporting. In this position, you will build, manage, optimize, and scale Progress Learning’s marketing demand generation engine to drive operational efficiency. Our perfect candidate is a marketing automation guru who can help us build and grow our brand, products, and customers, drive sales-qualified leads through nurture campaigns and build our marketing database.

This role is primarily remote. However, to foster teamwork and collaboration, there will be a requirement to attend in-person meetings at our local office a few times a month.

Reporting to the VP of Marketing, our ideal candidate for the Marketing Operations Manager position is an enthusiastic marketer with a strong personal drive who implements best practices in every effort that is made.

Responsibilities

• Architect and build automated end-to-end life cycle process and system in HubSpot/Pardot including lead import and capture, scoring, nurture, data enrichment, routing, handoff, attribution, and conversion.
• Act as platform administrator, providing day-to-day production support for Hubspot/Pardot and other integrated platforms
• Serve as subject matter expert regarding marketing automation and email marketing best practices
• Implement marketing operations best practices; enrich, manage, and segment the marketing database for greater campaign efficiency, contact outreach, engagement, and effectiveness within target accounts.
• Drive database segmentation based on demographic data, market segments, target persona and behaviors like past email engagement and website interactions.
• Improve the operational efficiency and effectiveness of Hubspot/Pardot to better nurture leads, increase conversion rates and improve the integrity of the data and overall database.
• Engage as a collaborative, innovative technologist and problem-solver; use data to drive strategy, optimization, efficiency, and scale.
• Manage end-to-end development, implementation, and execution of lifecycle marketing campaigns.
• Collaborate closely with sales team to ensure seamless transition between marketing and sales touch points across the funnel.
• Create and segment various email lists and campaigns.
• Maintain knowledge of and apply metrics and recommend actionable insights to achieve company targets.
• Collaborate with SalesOps to build and manage performance and ROI dashboards for Marketing.
• Establish and manage campaign and event ROI analysis and reporting for leadership.

Key Qualifications

• Proven experience in marketing operations.
• Strong understanding of web analytics tools (e.g., Google Analytics, SEMrush).
• Experience using Hubspot with Salesforce.com
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration abilities.

Compensation & Benefits

• Three-tiered Medical plan options, effective on the first of the month following the date of hire
• 100% Company-paid Short-term Disability, Long-term Disability, and Life & AD&D coverage, effective on the first of the month following the date of hire
• Voluntary Dental & Vision
• 401(k) enrollment effective on the first of the month following the date of hire. 3% employer match after 6 months of employment.
• 20 days of personal time off per year + 11 company-paid holidays per year
• 8 weeks of Paid Maternity Leave, 3 Weeks of Paid Parental Leave Bereavement Leave, Jury Duty Leave, and Military Leave
• All equipment provided
• $1,000 employer referral program
• Company Events [in either Dallas or Atlanta 2x per year]
• Bucketlist Points/Employee Engagement Platform
• Flexible Work Arrangements
• Individual Development Plan